Welcome to Master Your Business
CFO-as-a-Service | Business Coaching
Hero Master Your Business

stop running a business without professional insights and
start growing your business with confidence!

To Help You Master Your Business

Are you overwhelmed due to the complexity involved in organizing your business, leaving you struggle to get better control?


Have you ever wondered how you can take your business to a professional next level so your company becomes more valuable?

We recognize this. Growing a business grows complexity. A lack of clear insights in performance and cashflow can be a barrier to success. Nothing ages an entrepreneur as fast as worrying whether there is sufficient funding.
To stand still is to go backwards: your company loses value and your motivation drops.

It shouldn't be this hard to run a business. We help business leaders like you gain control.

We help you implement a simple framework and setup financial systems and guardrails that gives
confidence in growth plans and comfort in finances

And for a fair priced subscription,
without the need to hire a fulltime CFO!

I am Joel Schenk, founder of Master Your Business, a freelance CFO and certified business coach.

With over 24 years of experience in the business world, including more than 15 years in leadership positions at various companies, from an IT scale-up to international manufacturing, We help leaders navigate the complexities of growth and challenging circumstances.

Our mission is to provide entrepreneurs with a better night's sleep by acting as an inspiring and reliable sparring partner. We listen carefully, ask the right questions and use our extensive experience to address your concerns. We provide helpful insights and tools that go beyond a bookkeeper or accountant. This allows you to master your business and grow it to new heights without hiring a fulltime Executive Board. 

Every entrepreneur deserves an inspiring and expert CFO sparring partner!

Book a free observation call to explore whether this sparring partnership suits you.

Joel Schenk Master Your Business

Why Master Your Business

Not everyone understands what drives you, what you think to be important and what motivates you. When faced with complexity, you want to have someone by your side who will help you create clarity and simplicity.

We know how that feels. We want to inspire you and your team with a clear and effective 6 step plan, so that you can continue to build your business and achieve sustainable growth with renewed energy.

This can be done through CFO subscription or Business Coaching.

Don't be held back by the 6 problems that stall business growth:

Read more...

The 6 problems that stall business growth, that are costing you...:
1. A vague business mission that does not motivate anyone
2. A marketing message that is confusing and lacks results
3. A sales methodology that does not close sales
4. A product offering that is not as profitable or in demand as it could be
5. An operations structure that amounts to organized chaos
6. The constant threat that you are going to run out of cash

These 6 issues are the root causes of most business disasters. You need a 6 step framework that addresses the majority of your business needs: the business flight plan. This is a framework that helps you professionalize your business.

Combined with a proven forecasting framework, with which you can analyse your business performance and optimize your business model, you've got a winning formula!

Book a 30 minute intake call to help your business take off.

Our 6 step
framework

We provide organizational and financial insights to complex challenges in leadership, strategy, execution and cash by working on a business flight plan to simplify operations.

We use the metaphor of an airplane to frame these 6 steps:

6step airplane 6step plane small 6step plane small

View our services:

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Fractional CFO, Business Coach

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Mastermind Workshop

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Keynote Speaker

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Follow a Webinar

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During an observation call we will diagnose your needs to provide a tailor made plan.

Schedule a call today to go through the following steps:

1

Receive an intake call

2

Get a customized plan

3

Accept and enjoy the transformation

4

Grow your business with confidence!

“I can confirm Joel to be an insightful and inspiring sparring partner. He helped us identify opportunities to think about our business in a better way and then assist with the execution of a successful turnaround in one of our loss-making businesses. Joel's guidance was invaluable, and I can firmly recommend him as a CFO or coach for your personal and business wellbeing.”

Logo Crawford

Joseph Blanco, Former President Crawford & Company Global

"Joel has assisted me in a great way and guided me through a financially turbulent time to successfully restructure my businesses and grow it profitably. His insight into the financial and legal field and reliable people-oriented coaching give me peace of mind as an entrepreneur so that I can focus on my business again."

Logo Ik zoek een zzper

U. Koorndijk, entrepreneur of various people and project businesses [translated]

Vergaderzaal 2 Master Your Business
Do you want to gain control over your business?

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